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About Us

Labels Designer Clothing Invercargill brand image
In the heart of Invercargill, Labels has been a beacon of fashion for over two decades.
Founded by Shelley, it quickly became a community pulse, a place where a love for fashion thrived.
When the opportunity to take Labels into its next chapter arose, Megan embraced it with enthusiasm and vision.
With Megan now at the helm, she aims to keep the essence of Labels alive—a place known for its warmth, expertise, and ability to guide anyone through the world of fashion easily.  
Megan brings a fresh perspective. “I want Labels to continue to be a sanctuary of style, where every visit leaves you inspired and confident, and every piece, from Juliette Hogan to Lollys Laundry, becomes a cherished part of your wardrobe.”
We invite you to follow us on social media to stay updated with the latest trends, arrivals, and behind-the-scenes glimpses of your favourite fashion destination.
For those who love the tactile joy of shopping, our doors in Invercargill are always open for you to explore our collections in person. And if you prefer the convenience of shopping from wherever you are, our online store offers the same curated selection of stunning pieces.  
Join us at Labels, where the legacy of style continues to evolve, and discover the perfect blend of tradition and innovation in fashion.
 Labels Designer Clothing Invercargill where style lives